Starting out

• Describe in one sentence who your customer is and what problem you solve.
• Test an idea with a handful of real customers before spending heavily.
• Keep business and personal money in separate accounts from day one.

Staying organised

• Record income and expenses weekly, not at year end.
• Keep copies of invoices and contracts in one shared folder.
• Set aside money for taxes every time you are paid.

Growing steadily

• Ask satisfied customers for a short review or referral.
• Follow up with past customers a few times a year.
• Review prices annually; costs rise even when you do not notice.